Carducci

Concept

We selected a palette mainly consisting of natural tones, rich solid oak paired with slate in a monotone black and white setting. To create a design such as this requires a lot of discipline, the typical thinking is to employ novelty trinkets that distract, however in this space we aimed to pair down the design decisions, opting for essential, sophisticated and timeless elements.

The retail space is predicated by French paneled details whilst the dressing room is set on an elevated platform with plush pile carpeting. This is in order to create a sense of spectacle of the tailoring process. For the merchandising our team designed a customized rail system that allows a multitude of layout options, enabling the brand to grow into the space and change the layout at will. Great emphasis was placed on the branding with high quality signage details both inside and outside the store. The design of this store as much a comment on the Carducci brand as it is a comment on the progression of Aidan Bennetts design’s ethos.
T +27 87 150 6538 | info@aidanbennetts.co.za
4th Floor, Valuta Trust Building, 74 Shortmarket Street,
Cape Town, 8001, South Africa